British TV ads strike again!

I was actually trying to find a clip of the new McVities 'Breakfast Biscuits' ad, which I think is ludicrous, but these ones also make me snort my coffee when they come on. I just wish these manufacturers were not allowed to pretend like their food is healthy when it blatantly isn't! These biscuits (I suppose you yanks* would call them all cookies!) are very easy to munch on without thinking, even I could easily get through an entire pack in one sitting if I didn't care about myself too much. Now, I suppose that wouldn't be too bad if the biscuits were relatively healthy or low in calories, but oh no, they're not. Check out the stats:

Calories 86
Protein 1.2
Carbohydrate 11.2
Fat 4.1
Fibre 0.4

That is the content per biscuit. Given that 1 biscuit is about the same size as the palm of a toddler's hand, I'd say that's a pretty unhealthy thing to put in your mouth. Now there are the stats for 100g of these biscuits:

Calories 505

Protein 6.8
Carbohydrate 65.8
Fat 23.9
Fibre 2.3

Pretty ridiculous right? Now say you ate the whole pack (400g) in one go (easily done):

Calories 2020
Protein 27.2
Carbohydrate 263.2
Fat 95.6
Fibre 9.2

And there you have it, barely any nutritional value for about double my own daily calorie intake and over 5 times my carbohydrate consumption. Now check out the ad, which boasts whole-heartedly about containing wholegrain. Big Whoop.




*don't take offense, my mother is American, which makes me half American, and I'm also an official American citizen :)